United Nations Development Programme (UNDP)
Individual
Consultant – Junior Consultant (Media)
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Location
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Bhubaneswar, INDIA |
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Application
Deadline : |
05-Feb-21 (Midnight New York, USA) |
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Time
left : |
16d 0h 41m |
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Type
of Contract : |
Individual Contract |
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Post
Level : |
National Consultant |
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Languages
Required : |
English |
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Duration
of Initial Contract : |
One Year |
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Expected
Duration of Assignment : |
One Year |
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Background
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Indian producers face several challenges to secure
their household’s income, food provision while making an important economic
contribution for the country. And one reason for the rising farm distress is
crop failures and yield losses triggered by the vagaries of climate. The
livelihood of a large proportion of India’s population—as the largest private
enterprise with ~138 million farm families with an 18% contribution to
national GDP—is at risk. Any shock on agricultural production
already has social and financial repercussions for both the population and
the country as a whole; it impacts rural income levels, Gross Domestic
Product (GDP), and, in the worst years, poverty rates. The redesigned schemes RKVY- RAFTAAR
"Remunerative Approaches for Agriculture and Allied Sector
Rejuvenation", aims at making farming a remunerative economic activity
through strengthening the farmers efforts, risk mitigation and promoting
agri-business entrepreneurship. In the states, Department of Agriculture and
Farmers' Empowerment operates RKVY-RAFTAAR where the State Government
prepares projects as per guidelines RKVY- RAFTAAR issued by the Government of
India. The Country Programme Document (2018-2022) of United
Nations Development Program’s (UNDP) approved by the Government of India has
defined one of its foremost programme priorities and outcomes as
“Institutional and systems strengthening for service delivery” as the single
most innovations to achieve last mile developmental impact. UNDP has set up
the Technical Support Unit for the implementation of RKVY, at MOA&FW
to improve institutional and programme responsiveness, increase
coverage and better access among the marginalised and excluded farm
households for the rural population in Odisha. Under this project UNDP is planning to provide a
technical support to the state government of Odisha, for which UNDP is
planning to hire an Individual Consultant-Media to provide technical support
to Department of Agriculture, Government of Odisha in strengthening the RKVY
across the state. |
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Duties
and Responsibilities
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Duties and Responsibilities: Project Communications for
advocacy and awareness: · He/she will work closely with the RKVY section to ensure that relevant project materials such as Human-Interest Stories, IEC campaign materials (Video, Radio Jingles, Hoardings, Posters, Pamphlets) reports, proposals, factsheets, info graphs etc. are developed and disseminated to target groups through relevant media and network channels.·
He/ She will assist RKVY officers in the annual
planning stage to identify appropriate communication activities for the projects. ·
Ensure timely and quality production of advocacy
and branding materials Media Relations: ·
Draft and edit articles, press releases, human
interest stories and other advocacy/information materials. Digital Communications/Social
media ·
Support in information development for the social
media sites (Facebook, Twitter and YouTube) such as daily monitoring, posting
and content develop Events/campaigns: ·
Assist in organizing and generating public support
for special events and campaigns to promote RKVY ·
Support organization of workshops, seminars,
campaigns, events and project review meetings including agendas and meeting
minutes. Other tasks Perform any other tasks consistent with the level of
the post and/ or assigned by the Reporting Officer; Director Agriculture/
Senior Consultant (RKVY). |
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Competencies
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Required
Skills and Experience
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Summary of Key Functions: As
Consultant (media), the person will be responsible for supporting the Senior
consultant and the Director (RKVY), Agriculture department and
identifying areas for improvement . Education:Master's
degree or Diploma from a recognized University in any subject. A degree in
mass communication/related field or master's in business administration will
be desirable though not essential. Experience:
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