World Resources Institute (WRI)
MANAGER COMMUNICATIONS - INDIA
ENERGY PROGRAM
Manager Communications - India Energy Program
Institution Overview
World Resources Institute (WRI) is an independent,
non-profit global research organization that turns big ideas into action at the
nexus of environment, economic opportunity and human well-being. Our work
focuses on building sustainable and livable cities and working towards a low
carbon economy. Through research, analysis, and recommendations, World
Resources Institute puts ideas into action to build transformative solutions to
protect the earth, promote livelihoods, and enhance human well-being.
WRI India has the capacity to convene key stakeholders, and
forge strategic partnerships with governments, business, foundations, civil
society organizations, institutes and NGOs, to scale-up solutions that can
bring game-changing results for the sustainable management of natural resources
in India.
Program Overview for Energy
The objective of the WRI India energy program is to inform
and guide India’s transition to cleaner energy. The program focuses on three
inter-related aspects of this energy transition: enhancing energy access,
scaling renewables among specific consumer categories, and achieving higher
levels of energy and buildings efficiency. Our energy access work is
specifically aimed at ensuring access to affordable and clean energy so as to
improve socio-economic development in rural and remote regions of India. Through
strong research, ground-level implementation experience, partnerships with key
stakeholders and communicating our work, we seek to achieve impact at scale.
POSITION OVERVIEW:
Reporting to our Director, India Energy program, you will
design and implement communications that increase the influence of our
research, analysis and engagement with decision-makers who are shaping the
energy sector and socio-economic development in India. You will be a senior
member of the team and work closely with a broader set of communications
professionals working in different locations.
Working closely with members of the WRI India Energy
Program, you will help bring out compelling stories and messages drawn from our
work that show how India’s clean energy transition goes together with equitable
and rapid, poverty-reducing growth. These might be in the form of blogs, op-eds
or narratives designed for social media platforms.
Your work will be to further develop and communicate the
energy program’s strategy to inform, assist and catalyse India’s clean energy
transition – through implementation of renewable energy and energy efficiency
across multiple sectors, and enhancing energy access for socio-economic
development in rural and remote India.
We seek a communications professional with excellent writing
and messaging skills, a strong knowledge of video and audio scripting and
production, and a willingness and ability to travel within the country, as
needed. A history of working successfully with national and local energy,
environmental and development organizations and with international institutions
is strongly preferred.
Incorporating a deep understanding of India’s development
opportunities and extensive professional communications experience in such
activities as strategy design and implementation, online communications, social
media and digital marketing, event design and media relations is essential.
JOB RESPONSIBILITIES
- Develop and lead implementation of a communications
plan to raise the visibility of WRI’s Energy program efforts locally,
nationally, and internationally. A successful candidate will be able to
identify communications opportunities, develop content, and ensure timely
dissemination across appropriate channels.
- Increase recognition among thought leaders and decision
makers that clean energy solutions and approaches are effective means for
reducing poverty, improving livelihoods, and achieving just and resilient societies
- Write and edit communication materials such as op-eds,
blog posts, press releases, advisories, statements, scripts for videos and
podcasts, and targeted emails.
- Prepare high quality briefing materials and talking
points on key themes of our areas of focus.
- Develop and maintain an editorial calendar and calendar
of events relevant to the program; create graphics, infographics, and
other digital content and; create and maintain a repository of images that
can be used across a variety of communications and research products.
- Develop and maintain media lists (traditional as well
as new media + social media influencers)
- Support the work of the WRI India communications team
to cross-promote content, ensure the right use of templates and design in
keeping with WRI’s brand guidelines.
- Support the work of WRI India communications team to
create, curate and update a social media calendar that effectively
highlights the work done by the energy team.
- Work with the WRI India communications team to extend
WRI’s reach with media outlets that cover India, including through
traditional and social media platforms, and ensure timely production and
delivery of communication materials.
- Work with the WRI India communications team to write
and deliver media pitches to editors and reporters working in text and
broadcast, including radio and TV
- Establish, track and evaluate metrics of success, and
adapt strategies to grow and improve outreach results over time
JOB QUALIFICATIONS
- Minimum of 7 years of full-time relevant professional
experience working in journalism, public relations, communications or
policy on topics including energy, development, climate, or broader
environmental issues.
- Articulate, versatile, highly skilled writer with
professional writing experience and strong oral communications skills
- Evidence of sector-specific knowledge and experience
related to the impact of energy on climate change, agriculture, water,
healthcare, sustainable cities, and electric vehicles is preferred
- Master’s degree in journalism, communications,
developmental studies, or related field
- Understanding of Indian policy issues at the nexus of
energy, development and environment, as well as the institutional dynamics
and key players in research, government, private sector, civil society and
media.
- Robust list of established media contacts and networks
in India (English and vernacular) and leading international media outlets
covering India
- Proven ability to lead coordination and delivery of
communications strategies, messaging, audience targeting, media pitching
and other outreach
- Experience working collaboratively with a range of
communications colleagues and partners, particularly across time zones
- Demonstrable experience preparing written materials in
English with a clear sense of how to communicate to diverse audiences
- Proficiency in one or more Indian languages
- Ability to work effectively in a fast-paced office
environment, both independently and as part of a global team across time
zones
- Adaptable to rapidly changing priorities and able to
manage multiple deadlines and deliver high quality work products
- Excellent interpersonal communication skills, highly
motivated, proactive work style, detail-oriented, accountable, and with
excellent organizational skills
- A proven track record of implementing effective
communications that achieve results and amplify impact
- Strong commitment to WRI’s mission and values.
Location: Remote for now. Once the offices re-open
Bengaluru/Delhi
Duration: Full- Time Regular
Potential Salary: 12,00,000 to 14,50,000
INR per annum
Salary and Benefits:
Salary shall be commensurate with experience and skills. WRI
offers a generous and comprehensive benefits package.
List of Documents to be attached:
- Cover Letter
- Resume
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